SPRING/SUMMER 2010 COLLECTION

The Bay is excited to introduce the launch of the Spring/Summer 2010 collection by Free People.

Since its inception in 1984, Free People has stretched across the globe to offer an intimate shopping experience to young 20-something women who share in the appreciation of the whimsical, dreamy, sexy, casual and cool. Free People aims to maintain a very personal, boutique-like ambience. Everything within the assortment is crafted and collected in pursuit of the Free People customer's happiness and satisfaction.

For spring/summer 2010, Free People looked to the beauty of the prints of India but translated in a soft, sherbet-y palette; then, in contrast, focused on harder, more raw elements as found in worn bandanas.

Summer’s focus is one of dreaming - tangerine dreaming, taking its cue from dreams and haze, rainbows and prismatic effects - and the sweetness of airy and flowery Asian-themed prints and motifs.